A proprietary method that entrusts your brand's message to the creators best placed to carry it.
Every creator is bought for a specific objective, and measured on it. AIconic is the creator buying desk of Attila&Co., for fashion, beauty, sport, food & beverage, hospitality and design brands, from Milan and Shanghai.
Send a briefBest-fit crew for heritage maison
- The atelier insiderCraft, process, backstage93
- The quiet-luxury curatorEdits, wardrobes, restraint86
- The runway commentatorShows, critique, front row75
Illustrative archetypes on two of the many dimensions we score. Click the map to move your brand.
Audiences no longer separate a brand from the people who carry it. Buying creators by reach alone means letting someone else's aesthetic rewrite yours. A great price on the wrong creator is still money burned. We buy for position first, and reach second.
How the desk works
Brand reading
We translate the identity of the brand into a profile we can search for: what it stands for, how it speaks, who it wants to be seen with.
Crew analysis
Our proprietary model scores every candidate against that profile and against the objective they are bought for.
Casting
A crew balanced across the objectives you set, with the reason behind every name and every exclusion.
Buying
One desk negotiates fees, usage and rights, and handles Italian ex-ENPALS compliance for activations in Italy.
Read-out
Each crew is re-scored on what it actually moved, so the next one starts sharper.
What you receive
A crew sheet: one page that shows who is in, which objective each creator is bought for, what we are buying from them and who we left out. Below is a sample with illustrative archetypes.
| Objective | Creator | Fit | Audience overlap | Rights bought | Fee band |
|---|---|---|---|---|---|
| Reputation | The atelier insider | 91 | High | 12 months, paid social | Tier A |
| Cultural relevance | The cultural translator | 84 | Medium | 6 months, EU and CN | Tier B |
| Consideration | The skin scientist | 78 | Medium | Organic only | Tier B |
| Conversion | The group-chat best friend | 52 | Low | Not bought | Excluded |
Milan
European brands in fashion, beauty, sport, food & beverage, hospitality and design, Italian activations and compliance, the creator market across Europe, the UK and the US.
Shanghai
Creators on Xiaohongshu, Douyin and WeChat, and the brands crossing between China and Europe in either direction.
Send a brief
Tell us what the creators should change for the brand. We reply within two working days with the questions we need answered before we start the brand reading.
